A proposal for Leña · 2431 Central Ave

Generational roots.Modern fire.

A custom guest journey and digital presence for Leña Restaurant—carrying family-rooted Mexican recipes, signature moles, weekend brunch and a full agave bar from Central Avenue to every phone in Alameda.

Storefront2431 Central Ave, Alameda
The kitchenFamily recipes & agave bar
Four ways to dineDinner · Brunch · Takeout · Catering
Prepared by Brandcore · Client strategy & design
Leña Restaurant at dusk: the illuminated Leña sign, Fuego de Nuestra Herencia, above the brick wall at 2431 Central Ave, Alameda
Leña Restaurant · 2431 Central Ave, Alameda
Your new website · concept
Concept homepage for Leña Restaurant with dinner, brunch, agave bar, catering and Toast takeout navigation
The table you’ve built
01 / Authentic culinary positioning

Generations at the table.The heart of Central Avenue.

Leña—Spanish for firewood—carries a family’s fire forward: family-rooted Mexican recipes, signature moles, steaks and fresh seafood, weekend brunch, and a full tequila and mezcal bar on Central Avenue.

From your own pages Family heritage you can feel in the room

Your dining room is spacious and hung with generational family photographs, with vegan and vegetarian options for every guest. Your digital front door should feel just as warm and intentional.

Source: mexicanrestaurantalameda.com · 2431 Central Ave, Alameda, CA 94501 · (510) 671-2197
Art direction for the new site: a warm, fire-lit hearth with copper pendants and a stone counter
Art directionThe warmth of the hearth, carried onto the screen
01

Dinner & agave bar

Signature moles, steaks, fresh seafood and a full tequila & mezcal bar.

02

Weekend brunch

Family-rooted brunch for Alameda’s slow weekend mornings.

03

Toast takeout

Online ordering for family meals at home.

04

Catering & events

Private celebrations and full-service catering.

02 / 08
The guest journey today
02 / Public footprint alignment

Two digital front doors.One united guest experience.

Guests love Leña’s dining room. Online, they meet two addresses and two sets of hours—so trust and search strength are split before anyone reaches the door.

01 · The two-domain splitNeeds alignment

mexicanrestaurantalameda.com & lenaalameda.com

Search surfaces mexicanrestaurantalameda.com, which points guests to lenaalameda.com as the main website—where Toast ordering also lives.

Today
Guests and Google see two separate addresses for one restaurant, and neither builds full authority.
With Brandcore
One primary domain with permanent 301 redirects, so every Google, Yelp and Toast link strengthens a single Leña address.
Domain consolidation · 301 unification
02 · Brunch, dinner & catering pathsClarity

Mixed brunch hours. No dedicated event path.

One published schedule lists Friday brunch 9:30 AM – 1:30 PM; another lists Friday as dinner-only, with brunch on Saturday and Sunday.

Today
Guests can meet contradictory hours, and celebration inquiries compete with a full dining room for the host’s attention.
With Brandcore
One source of truth for hours across Google (“More hours: Brunch”), Yelp and your site—plus thumb-ready Reserve, Toast and Catering buttons.
Mobile conversion · schedule sync
Sources: mexicanrestaurantalameda.com schedule pages · Toast ordering profile (lenaalameda.com)03 / 08
Your custom website
03 / Custom digital flagship

Fire from our heritage.Gathered around the table.

A mobile-first website that turns local food searches into full tables—guiding Alameda guests straight from discovery to a reservation, a Toast takeout order or a catering inquiry.

  1. 01
    One primary domain

    Unify mexicanrestaurantalameda.com and lenaalameda.com under one authoritative Leña address.

  2. 02
    Occasion-based mobile action bar

    Persistent, thumb-ready buttons for Reserve a table, Toast takeout and Menus.

  3. 03
    Dedicated catering & event capture

    A simple date, headcount and menu inquiry that collects private-celebration leads around the clock.

Concept homepage for Leña Restaurant: Leña script header, storefront photo, mole plate, agave cocktails and a reservation panel
Weekend brunchBrunch & agave cocktails
Dinner & barMoles, steaks & seafood
CelebrationsPrivate events & catering
Concept homepage, designed around Leña’s real storefront, dishes and bar.
Google presence & local discovery
04 / Local discovery

Capturing category intentacross Alameda & the East Bay.

When diners nearby search for weekend brunch, slow-simmered mole or agave cocktails, an aligned Google presence makes Leña the obvious first choice.

Single-source hours & brunch sync

Friday and weekend hours reconciled across your Google Business Profile (“More hours: Brunch”), website and Yelp—no contradictory “Closed” badges.

Rich local search & menu details

Structured details for 2431 Central Ave that connect cuisine (Mexican, mole, brunch, mezcal cocktails), menus and reservations to Google Search.

Occasion albums & clear attribution

Photos organized into brunch, dinner plates, agave bar and family-heritage albums, with tagged links that separate reservations from Toast orders.

Your Google presence, alignedAlameda · East Bay
Leña Restaurant storefront sign at dusk

Leña Restaurant

2431 Central Ave · Alameda, CA 94501(510) 671-2197 · Mexican restaurant & agave bar
01
Domain consolidation

Unify lenaalameda.com and mexicanrestaurantalameda.com

301 redirects
02
Weekend & Friday brunch hours

Google “More hours: Brunch” matched to Yelp and your website

Single source
03
Occasion-tagged photos

Brunch, agave bar, mole and family-heritage albums

Visual albums
04
Reviews & replies

Warm owner-voice replies that name the dishes guests love

Owner voice

One consistent local presence builds discovery and diner trust across the East Bay.

05 / 08
Craft in practice
05 / Before & after · UFG Works

Disciplined design.Built around the business.

For UFG Works (United Facilities Group), Brandcore turned a dated, crowded website into a confident, modern front door. Leña gets the same care—designed from scratch around your restaurant.

ufgworks.com · before
The earlier UFG Works website, before the Brandcore redesign
Before Previous site
ufgworks.com · after
The UFG Works website after the Brandcore redesign
After Brandcore redesign
Facilities-services case study · your site is designed from scratch for Leña06 / 08
Your launch roadmap
06 / Deliberate speed · one dedicated partner

3-day strategy. 7-day custom build.60-day market growth.

No months of agency handoffs. Your dedicated partner maps the strategy in 3 days, we build and launch your custom site in 7, and then spend 60 days growing your local search presence and filling more tables.

Phase 01Days 1–3

Strategy with your partner

We sit down with you, choose which domain leads, map how Alameda diners find you, and walk through your Toast takeout flow.

  • 1-on-1 kickoff with your dedicated partner
  • Domain, menu & mobile guest-journey plan
  • Google Business Profile growth plan
Phase 02Days 4–10

Custom website build & launch

We launch your custom site, unify both domains with permanent redirects, sync Friday and weekend brunch hours everywhere, and open a dedicated catering inquiry path.

  • Custom design built around your storefront & dishes
  • One-tap reserve, Toast takeout & catering buttons
  • Fast, mobile-first pages and a smooth launch day
Phase 03Days 11–70

Local search & market growth

We grow Leña’s visibility across Alameda and the East Bay with fresh photos, seasonal dish launches and repeatable demand for private events and catering.

  • Google profile optimization, photo sync & local citations
  • Review-request workflow & owner-voice replies
  • Ongoing updates with direct phone & email access
AccountabilityOne dedicated partner from day 1
Live custom site10 days · 3-day strategy + 7-day build
Growth horizon60 days of local market growth
07 / 08
Let’s build a relationship
07 / Direct partner access

An invitation to talk.At your pace.

We admire the heritage and hospitality Leña brings to Alameda. Amy Alfaro is your dedicated partner—handling the technical work, Google updates and digital growth so you can stay focused on the dining room.

Amy Alfaro, Brandcore Client Partner
Your dedicated partner

Amy Alfaro

Client Partner & Digital Growth Lead · Brandcore
“When guests walk into Leña on Central Avenue, they feel family heritage, the glow of the kitchen and real Alameda hospitality. My job is to make sure your online presence carries that same craft—from the first Google search to a full weekend brunch and a booked dinner service.”
Direct emailamy@brandcore.io
Direct line(669) 247-8962
Office line(669) 281-0188
Bay Area studioSilicon Valley & SF Bay Area
Start with a conversation

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific—or choose another weekday time that suits the kitchen.

Choose a time to prepare an email.

Open an unsent email draft
Contact Amy Alfaro: amy@brandcore.io · Direct (669) 247-8962 · Office (669) 281-0188
Requested times are subject to confirmation. No appointment is booked. Brandcore